When you are starting an online business the thing that most of us want most out of anything is traffic. The truth is however, it isn’t really traffic that you want, what you want is to have a solid foundation online that will help people.
When it comes to Search Engine Optimization Services, they are focused on keywords and getting you ranked in Google. Now, this is exactly what you want, however, you will also want to take what they do for you and knock it out of the park with your own efforts.
Create regular content
Creating content and getting ranked on Google is easy for the most part. The problem is, that over time what you created will become ineffective and drop off. So, to avoid this you need to constantly be creating new and innovative content. You want to create content that is both positive, negative, entertains, educates and more. Writing blog posts and doing videos are great, however, this is only the beginning.
What niche are you in? Many people will pick a very broad niche and try to dominate. This is a mistake. For example, you don’t’ want to target weight loss as your niche, you want to target weight loss for people who had knee replacements. Now, this is a targeted niche that has a smaller group of people but you are speaking their language and targeting their specific needs which will in turn get you better results.
You want to also be creating content on a regular basis. When people find you they will quickly want to know your content schedule. If you create a video on Friday, they want that video on Friday. If you write a blog post on Wednesday, they want that post.
If you break this frequency you will start to lose them because they wanted something that you didn’t fulfill. Now they need to go in search for their fix.
These are just the starting points for SEO. It is important that anyone you hire to help you with these issues know these basic concepts if you wish to be successful.